Proactive
Your listing gets a real campaign — professional photography, written copy that sells, paid promotion, the works. Not just a sign in the yard and a wish.
For sellers · South Florida
Selling your home in Fort Lauderdale, Wilton Manors, or the broader Broward corridor shouldn't feel like a guessing game. Proactive marketing, straight answers, real responsiveness — every step, in English or Spanish.
Three things sellers ask for, three things you'll actually get.
Your listing gets a real campaign — professional photography, written copy that sells, paid promotion, the works. Not just a sign in the yard and a wish.
Texts back in under an hour during the business day. You'll never wonder where your realtor is or what's happening with your house.
Fort Lauderdale and Wilton Manors are home. I know the streets, the buyers, the pricing, the timing — and what makes a buyer say yes at your door.
Tell me a little about your property. You'll get a real, data-backed valuation — not a Zestimate guess — usually within the same business day.
I came into real estate the way I'd want my realtor to: marketing-first, communication-obsessed, and allergic to fluff. My clients sell their homes because we run a campaign — not because we wait.
Most sellers in South Florida call three or four realtors before they pick one. The pattern is always the same: they want someone who will actually answer the phone, tell them the truth about price, and put real effort behind the listing. That's the whole job. And it's what I do.
I'm fully bilingual in English and Spanish, which matters more here than people think. Roughly half of South Florida's buyer pool is more comfortable in Spanish — when your realtor speaks both, your buyer pool doesn't shrink. It grows.
And I've lived in south florida for over 30+ years. I know the importance of familiarizing yourself with what matters. I live in this corridor, I shop in it, I show in it. When a buyer walks into your home, I can tell them exactly why this block is worth more than the one two streets over.
No surprises, no mystery. Here's exactly what happens when you list with me.
Real comps, real number, real strategy. We agree on a price that sells.
What to fix, what to leave, what to stage. Small moves that move the price.
Photography, copy, MLS, paid social, agent network. The full push.
I qualify buyers, manage showings, and negotiate every offer hard.
Inspection, appraisal, title, walkthrough — I run it. You sign and move.
"I work where I live. Local knowledge isn't a slogan — it's the difference between a listing that sits and a listing that closes."
"Liliana is an outstanding realtor! Her attention to detail, and her professionalism is like no other. Lily goes above and beyond and will do the impossible to make sure it is a stress free process. Liliana always puts her clients first and is always available to answer your questions. Thank you for your help, our whole process was amazing from start to finish! Lily is definitely the best of the best!"
"Liliana Ruiz is an outstanding realtor. She went over and above my standard expectations for a realtor to make sure every possible option and detail was looked after in attempting to sell my property. When my high price expectations were not supported by the market she ultimately succeeded in finding me a qualified tenant to rent my property. She was diligent in looking for only the most qualified tenants and then dealing with my HOA. When I was a bit discouraged with the state of the market she was confident in her abilities and rightly so. She was very agreeable with the higher prices I wanted to go with both for selling and later renting and then worked with me to adjust the price to what the market would bear. She even did the little extras needed to properly present my property since I was unavailable as an out of country client. I will definitely use Liliana in the future and recommend her to my friends and family."
"Liliana helped me sell a property in Dania Beach and find the perfect home for my family in Pembroke Pines. She was so detailed and attentive and helped with every step of the process. Buying your family's home is such an important decision that requires patience and empathy. Lily truly showed patience and kindness while getting us exactly what we wanted. She is the BEST!"
¿Prefieres hablar en español? Llámame — vamos a vender tu casa.
Half of South Florida's buyers are more comfortable in Spanish. When your realtor speaks both, your buyer pool doesn't shrink — it grows. Solicita tu valoración gratuita →
Net proceeds depend on your sale price, mortgage payoff, commissions, title fees, prorated taxes, and any seller credits. Before we list, I'll walk you through a line-item net sheet at three different price points — best case, likely case, conservative — so you know exactly what you're walking away with.
In the Fort Lauderdale / Wilton Manors corridor, properly priced and properly marketed homes are typically under contract in two to six weeks, with another 30–45 days to close. Mispriced or under-marketed homes can sit for months. Pricing strategy is the single biggest lever — and we'll get it right on day one.
Full staging isn't always necessary — for occupied homes, light touch-ups, decluttering, and professional photography often do the work. For vacant homes, partial staging usually pays for itself many times over. I'll tell you honestly which lane your home is in and what's worth spending on. No upsell.
You have three options: sell as-is, do targeted improvements with a high return (paint, fixtures, landscaping), or do a deeper renovation. The right answer depends on your timeline, budget, and the comps in your specific building or block. We'll talk through the math on each before you spend a dollar.
Commission structures changed in 2024, and sellers have more flexibility than they used to. I'll walk you through exactly what's typical in our corridor, what you're paying for, and what's negotiable. Transparent, in writing, before you sign anything.
Honest answer: it depends on your specific home, your situation, and what the buyer pool looks like in your neighborhood right now — which can be different from the headline market. I'll pull the data for your address and give you a real recommendation, even if "wait six months" is the right one.
Most sellers know what they want to do before they call. You probably already do too.
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